# What are airdrops?

The Web3 space is more competitive than ever, with new, well funded protocols and dApps vying for the attention, liquidity and belief of users - a scarce resource, which they must prove they can acquire in order to have a chance at unlocking further adoption. \
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In order to accelerate this user acquisition, well funded organisations have taken to offering incentives, or "airdrops" to acquire loyal users. These airdrops represent a potentially lucrative opportunity for astute individuals, able to identify and adopt a viable "farming" strategy to qualify for eligibility.

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**In Web3, Airdrops are considered the Cost of User Acquisition**.
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Airdrops have been key in the crypto ecosystem since 2015, distributing tokens to wallet addresses to boost user engagement and project support. Initially used by blockchain networks and applications for early-stage participation incentives, airdrops have evolved from random distributions to more targeted approaches, requiring specific user actions.&#x20;

[**DropBeast**](https://www.dropbeast.xyz/), a platform offering advanced airdrop automation tools, is reshaping the industry by streamlining the airdrop process and fostering collaboration between projects and users. This strategy benefits both projects and participants, enhancing the ecosystem's vibrancy and interconnectedness.

**Since 2021, over** [**$26.6B has been distributed via airdrops**](https://www.coingecko.com/research/publications/biggest-crypto-airdrops)**,** and in the future, **DropBeast** aims to capture 10% of the total yields... what are you waiting for?&#x20;


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